Skip to main content

Bicycles, Ugly Balls, and Oranges in Strategy

They say that “culture eats strategy for breakfast.” I wasn’t really sure what this meant when I first heard it. Then, gradually, when the CEO of the company where I work explained it, it turned to imply that the culture of your company always determines success regardless of how effective your strategy may be.

Our CEO also believes in the power of certain things that power our culture like riding broken bicycles, grooming ugly balls, and turning apple into oranges. 

 

Now, here’s the thing, I’ve never written about my career on this public journal of mine, but I feel like sharing something special through this piece. 

 

I was going through pictures on my phone of the past month at work. They were all random pictures and videos taken at different times; selfies from field visits, videos from the car commuting between meetings, and pictures from the office documenting what I believe to be important moments for us to look back and reflect on. In every picture, there was a story of a certain ‘first time’ for one of the team members. Looking through them, I realized the beauty of the culture that brings us together as a team. 

 

Here’s what our culture means:

 

When riding broken bicycles, we learn that we should build our capacity as we move into projects and not before starting the project. 


We fix the bike as we ride it


Sometimes, when faced with a new big project with a lot of unknowns, we may hesitate to take it because we may not have the capacity to carry the project at the time. But what the broken bicycle concept teaches us is that we should fix the bike as we ride it. The wheels are still turning, and our determination is the engine to not only run it, but also fix it better than it was before with the knowledge that we gain along the way.

 

In terms of ugly balls, well, everything starts messy. Imagine having a ball with a sphere that’s not whole yet with different shaped bumps all over it. The ball is so bad and ugly that you can’t even roll it. But it's still in your hands, and you could do something with it. Your goal is to eventually have a whole clear crystal ball that’s perfect enough you could almost see through it. To get that result, you’d need to follow a whole process of grooming the ball and shaping it. The process would take a good while, but you know it’s going to be worth it at the end. 


Well, we also believe that that’s the thing with ideas. They start off ugly, messy, with bumps all around. But it takes a lot of work from all of us to believe in the end project and work towards it. Eventually, the ball is clear, and we start using it. So is any vision for a new project. 

 

Turning apples into oranges. About two years ago, we were having dinner as a team, and we were trying to replace a certain strategy with a very similar one. We were only changing a few elements, but it was like replacing a rotten apple with a freshly picked one in an orchard. Well, that wasn’t sustainable for business continuity. Until one team member said, 


why replace an apple with an apple, when we can change the whole concept with a new one by introducing an orange?” 


That’s when we started assessing projects by either amending an existing one without replacing it. Or we would decide to change our path to a new concept by applying an orange. This helps us a lot in challenging what we currently know with the possibilities and potentials of a new strategy.

 

So, why am I sharing this? When going through our team pictures today, I realized that what keeps us together, challenges us, grooms us, and sustains us is this shared culture of aiming for our fullest potentials (even if we don’t realize that at some points). 

 

We are all different individuals, with different stories, paths, and goals. Yet we all met here with the belief that we can make a difference through our work. All those pictures and videos are a reflection of this shared spirit between us all that believes that an effective strategy takes a whole team committed to realizing the Vision. It’s in our culture to be more, give more, and do more. 


It’s why I’m writing this blog at 12 am and dedicating to you all. Because this journey of biking, ball making, and orange creating wouldn’t be this impactful without you all believing in it. 

 

They say culture eats strategy for breakfast. We say that strategy works because of a team that’s so passionate and driven, shares one culture, and driven by a vision to leave a positive impact through all projects we do.

Comments

Popular posts from this blog

التوأم

كانت الساعة ٣:٥٠ فجراً بالتوقيت الشرقي لأمريكا. صحيت على رسالة من صديقتي تذكرني بموعدي الساعة الرابعة (اي أنه كان بعد عشر دقائق) لمقابلة بعض الطالبات اونلاين من خلال مكالمة سكايب للحديث عن تجربتي في الأمم المتحدة. كان الجو بارداً جداً، و الضباب يغطي الجبال التي عادةً ما أراها من نافذتي. اخذت وقتي و ببطء أعددت كوب القهوة الصباحية، و حتى لا أزعج زميلتي اليابانية في الغرفة، خرجت بهدوء للصالة. بين كوب القهوة السوداء الحار الذي انسكب هنا و هناك، و بين حملي للابتوب و الشاحن و الهاتف، جلست على الكنبة الخضراء الجديدة و فتحت حسابي في سكايب إستعداداً لهذا اللقاء الذي حدث قبل حوالي سنة، و حقاً لم أعلم حينها أنني كنت على وشك مقابلة أحد أكثر الشخصيات تميزاً (و حرفياً و فعلياً) تشابهاً في حياتي.  قابلتهم بالصدفة من خلال ذاك اللقاء. من بين عشرات الطالبات الآتي شاركن في النقاش في تلك المكالمة، كان هناك شيءٌ مختلف لاحظته في هذا التوأم. اتذكر إنبهاري بهم و إعجابي بهذه الشخصية الرائعة التي إنقسمت بين شخصين بالتساوي. دائماً ما نقابل أناسٌ ننبهر من عقولهم و تفكيرهم منذ اللقاء الأول، و لكن هذه كان...

Hoping before McDowell's School Board

Not every exchange experience is the same, simply because every student is different, and every place is different too. Comparing an experience to another is a huge mistake, yet looking at each one individually triggers curiosity to those who are not part of it to know more.  Not every day is rainbows and sunshine, but surly not every other day is clouds and rain. One bad day shall never ruin a year long experience, and one good day will create memories that will spring in the happiness of many other days to come.     My day today was one of a kind. A day that shall keep me motivated for a good period of time. It's a day that I can smile at and tell myself that I actually invested my time in the project of my successful ways of living. I'll never be the wise person who advises people with powerful talks.  I'll never be the big boss who's in charge. Instead, or at least for now, I am going to live for the present and do my best in influencing a change in this communit...

Change

    Ahmed Al-Shugairi , this man has learned me a lot!  A ton of people had judges him for saying the truth, but don’t you get it?  This man is trying to make a point, a goodpoint in this world.  He is trying to change us, why would any one of us blame him? He is showing us the Islam in an amazing way.        Us, the new generation, there's a lot of distractions that are taking us away from Fasting and Praying etc.  But, he's encouraging us to do a lot of wonderful things, things that can help us and help our community.  We have a great ideas, but no one is listening to us.  Mr. Al-Shugairi is showing us how to be ourselves, but without changing our thoughts.  He has a program that is called ''Khawater'',but in English it's Called ''Thoughts''.      Let's say that he's writing his ''Thoughts'' on a newspaper, no one will respond to him.  This generation is very hard.  If you want ...